2005–2021 · Social campaigns · Creative studio
Social Advertising Laboratory
- Role
- Director · Creative Director
- Recognition
- Media Manager of Russia Special Prize · 2016
An authored production practice for public-interest communication, joining direction, creative development, social impact and media management.
The Social Advertising Laboratory developed public-interest campaigns as authored communication. More than fifty projects for organisations including UNICEF, WWF and Russian civil-society groups combined creative direction, filmmaking, distribution and impact work.
A studio for public communication
The Laboratory was founded to treat social advertising with the same creative and production attention as commercial campaigns. Projects included fiction, animation, documentary and integrated public actions.
Direction and media management
Georgy Molodtsov worked as co-founder, director and creative director. The role also included building partnerships, managing a sustained programme of work and connecting campaigns with media and institutional audiences.
A bridge toward immersive social projects
The combination of public communication and new production forms later informed VRability, educational VR laboratories and festival programmes devoted to social and scientific subjects.
Recognition & circulation
- More than 30 festival prizes across social communication and advertising
- Media Manager of Russia Special Prize 2016
- Recognition at Red Apple, IDEA, White Square, PORA and Red Jolbors
Credits
- Role
- Co-founder · Director · Creative Director
- Period
- 2005 to present, principal production period through 2017
- Scale
- More than 50 social campaigns and projects
- Partners
- UNICEF · WWF · civil-society organisations
- Formats
- Live action · animation · documentary · integrated campaigns